de Gustibus: The Design Memorabilia Italy Collection
DESIGN MEMORABILIA's inaugural collection, launched on the occasion of the 2015 World's Fair in Milan, celebrates the lifestyle and culture of Italy.
It's fitting that the first of DESIGN MEMORABILIA's collections celebrate contemporary Italian design, as George M. Beylerian, the firm's founder, launched his first business, the renowned design store Scarebaeus, to bring the "Italian Look" to New York in the 1960s. Beylerian has drawn upon experience and relationships spanning decades to develop the DESIGN MEMORABILIA ITALY collection.
Speaking to the theme of the 2015 World's Fair, "Feeding the Planet, Energy for Life," DESIGN MEMORABILIA invited thirty-two Italian designers––among them Mario Bellini, Cini Boeri, Andrea Branzi, Aldo Cibic, Piero Lissoni, Federica Marangoni, Alberto Meda, Alessandro Mendini, Paola Navone, Tobia Scarpa, and Ettore Sottsass––to develop tabletop objects that embody the creative energy that we as human beings bring to the preparation and enjoyment of food.
Bearing the red 'T' logo of La Trienniale di Milano, the prestigious museum of Italian contemporary design, the DESIGN MEMORABILIA ITALY collection presents a range of thirty-two fine utilitarian objects––plates, mugs, bowls, salt and pepper mills, an olive oil dispenser, a bottle opener, a vase, and other items.
Colorful or graphic, elemental or embellished, serious or humorous, wry or whimsical, and priced from $12 to $100, they are designed to be appealing, useful and affordable.
Ordinary objects made beautiful.
Video courtesy of Corriere Della Sera Living.